You are marketing yourself every day of your life, and nothing will happen until you are effective at it.
Whether we like it or not, we're all in the selling industry. Whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor, it doesn't matter.
We all spend a significant amount of time attempting to persuade others to purchase our product or service, accept our suggestions, or just accept what we say.
You must improve your self-motivation and marketing yourself before you can better persuade or influence others.
Here are ten basic self-motivation steps:
#1 – You must trust the product.
Selling oneself is similar to selling anything else.
First and foremost, you must believe in what you're selling.
That involves having faith in "you."
It's all about positive self-talk and having the appropriate mindset.
Your attitude is the first thing people notice about you.
If you're like most individuals, you'll have low self-esteem from time to time.
It all boils down to the way you speak to yourself.
The majority of individuals are more prone to speak harshly to themselves than favorably, which is why they struggle in life.
It's not just about having a happy outlook; it's about having the appropriate outlook — the quality of your thoughts.
Successful people have a positive and upbeat attitude toward themselves and their profession.
They have a calm, confident, and optimistic outlook on life.
They are confident in themselves and believe that anything they do will ensure their success.
If you work in sales, operate a business, or manage people, you must constantly improve your attitude.
You must pay attention to that small voice within your brain.
Is it indicating that you're on top, going for it, and confident, or is it preventing you from doing so?
If you're hearing things like "I can't accomplish this or that," "They won't want to purchase right now," or "We're too pricey," modify your self-talk or find a new profession.
Start believing in yourself and don't let circumstances outside your control affect your outlook.
Instead of criticizing, condemning, and moaning, try sharing some joy.
"If you feel you can do a thing, or if you believe you can't, in either case you're usually correct," said Henry Ford, creator of the Ford Motor Company.
#2 – The packaging must be eye-catching.
The way a product is packaged and displayed, just like any other thing we buy, has an impact on the customer's choice to buy.
You must dress adequately for the event and everything about you must appear excellent.
Also, don't assume that just because your consumer is dressed casually, they want you to be as well.
The clothing you wear, their style and color, your glasses, shoes, briefcase, watch, and the pen you use all make a statement about you.
#3 – Smile
There's no need to go carried overboard; all you need is a lovely open face that doesn't scare folks away.
#4 – Make use of names
Use the customer's name as soon as possible, but not excessively.
Although business is less formal nowadays, avoid using first names at first.
Make certain your consumer knows and remembers yours.
"My name is Bond, James Bond" or "My name is James, James Bond" is an ancient repetition trick.
#5 – Keep an eye on the other person.
What do their facial expressions tell you?
Are they at ease with you or are they apprehensive?
Are their eyes wandering around the room or are they paying attention to you?
It's pointless to tell them something vital about your company if they're uncomfortable and don't listen.
It's far better to strike up a conversation and, more importantly, to get to know someone than to talk about oneself.
It's wise to assume that they won't pay attention to much of what you say in the initial few minutes of meeting someone new.
They're too preoccupied with analyzing all of the visual data they're gathering.
#6 – Listen and appear to be listening.
Many individuals, especially men, listen but do not demonstrate that they are listening.
The other person can only guess what's going on inside your brain based on what they see.
They'll presume you're "out to lunch" if you have a blank look.
The key is to engage in active listening techniques such as nodding your head, saying "UH-HUH," and asking questions.
#7 – Take an interest.
Be INTERESTED if you want to be INTERESTING.
This is the single most crucial thing you can do to market yourself effectively.
The vast majority of people are self-conscious about their appearance.
You effectively enhance their self-image if they realize that you appreciate them, that you think they're significant and worth listening to. People would love you if you can help them like themselves.
Avoid flattery the other person since the majority of individuals will see straight through you and will not fall for it.
Showing genuine interest in the consumer and their business will make them far more open to what you have to offer.
#8 - Use positive language.
"Isn't it a terrible day?" "Business is extremely bad right now," or anything else that detracts from the discourse.
"I appreciate the design of this workplace," or "I've heard some positive reviews about your new product," say (and only the truth).
#9 - Replicate the other.
This does not imply that you are imitating the other person; rather, it indicates that you talk and act in a manner that is similar to the consumer.
If your consumer speaks slowly or quietly, for example, you should also speak slowly or quietly.
Remember that people prefer those who are similar to them.
10 – Warm and welcoming
Don't be shocked if the other person becomes defensive and unwilling to cooperate if you appear or sound anxious or hostile.
You're more likely to obtain a favourable reaction if you appear and sound warm and welcoming.
This isn't about being too polite.
It's about a friendly tone on the phone or a lovely open face.
Before we can start selling our product, service, or ideas, we need to be as certain as possible that the buyer has purchased us and that we have their undivided attention.
