Iaccarino: Elon Musk focuses on technology and works on the future, and I am responsible for managing the company, its partnerships, legal affairs, sales and financial matters (Getty Images)
The new general manager of “X” (formerly Twitter) Linda Iaccarino confirmed yesterday, Thursday, that the platform is “close to achieving balance,” and that it has re-hired as part of a plan aimed at becoming an “application that provides various services” based on the vision of its owner, Elon Musk.
After the company resorted to reducing its costs for several months, Iaccarino told CNBC that we have an opportunity to organize the transition from the stage of budget control to growth, stressing that "growth means employment."
Iaccarino assumed her position in the company two months ago, after being assigned for 12 years to manage advertising at “NBC Universal”, while Musk remained the head of “X”, and at the same time he is the head of the “Tesla” company that produces electric cars and other products. .
Since his acquisition of the platform last October, Musk has made major changes to it. From laying off a large number of employees, to changing its official name. The platform's advertising revenue has seen a drop by half.
Iacarino said, "Elon Musk focuses on technology, works on the future, and I am responsible for the rest of the issues, such as company management, partnerships, legal affairs, sales, and financial issues...".
Yacarino confirmed that she enjoys full independence to accomplish all these tasks, noting that "3 out of 4 users" expressed their happiness at changing the name of the platform from "Twitter" to "X".
She also touched on diversifying the services provided by the platform, from sharing advertising revenues to some popular users on the site, to promises to make video calls and payment tools available.
Musk had mentioned more than once his project of diversifying activities on the platform, with the possibility of providing financial services such as the WeChat platform in China.
Source : French
