How much money YouTubers with 1 million subscribers make

YouTuber can earn thousands of dollars from this program every month. YouTube creators make money in many ways, but the advertising revenue shown in the video usually accounts for a large portion of their revenue. For example, financial YouTube owner Andrei Jikh with 1.7 million subscribers earned $1.6 million in advertising revenue in less than three years. Lifestyle creator Tiffany Ma (Tiffany Ma) earns up to $11,500 a month from ads in her videos. Creators with 1 million subscribers shared how much money they made on YouTube. This is the latest installment of Insider’s YouTube Money Journal, where creators break down their income. Over 1 million subscribers on YouTube is a huge milestone, in fact, this usually means that creators can earn a full-time life through the platform.

Here are exclusive earnings breakdowns in which creators with 1 million or more followers share exactly how much they make YouTube:

Nate O'Brien has 1.1 million subscribers and films videos about personal-finance

Kevin David has 1.3 million subscribers and films videos about ecommerce

Marina Mogilko has 1.3 million subscribers and films business-related videos

Michael Groth has 1.5 million subscribers and films Pokémon-related videos

Shelby Church has 1.6 million subscribers and films tech and lifestyle videos

Andrei Jikh has 1.7 million subscribers and films videos about cryptocurrency

Tiffany Ma has 1.8 million subscribers and films lifestyle videos

Graham Stephan has 3.4 million subscribers and films personal-finance videos

To start making money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. 

Once that threshold is reached, they can apply for YouTube’s partner program, which allows them to start monetizing the channel through advertising, subscriptions, and channel memberships. For every 1,000 ad views, advertisers will pay a certain fee to YouTube. YouTube collects 45% of the revenue, and creators get the rest. The two key metrics for making money on YouTube are the CPM rate, which is how much advertisers pay YouTube for every 1,000 ad views, and the RPM rate, which is the revenue that creators earn per 1,000 video views after YouTube’s cuts.

Some subjects, like personal finance and cryptocurrency, can boost a creator's ad rate by attracting lucrative advertisers.

"The ad revenue for crypto is a lot higher than anything else finance-related, like credit cards or banks," Jikh told Insider.

While Ma's lifestyle content makes less money, she's perfected a strategy to maximize payout.

"To really optimize your audience, I think YouTubers should definitely put three to four ads within a video," Ma said.

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