- The Best AdSense Niches and The Top-Paying Keywords In the US
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The Best AdSense Niches and The Top-Paying Keywords In the US

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Finding the most profitable AdSense Niches is going to be a good place to start when you are creating content with the goal of monetizing through the Display Network, but you want to keep in mind that there are variations based on location. 

The Best AdSense Niches in the US
In the United States, insurance is easily the highest paying niche, which has an average CPC of $17.55. All types of insurance fall under this niche, including health, home, auto, and life insurance. Businesses are willing to pay more for clicks on an insurance ad because they can have an incredibly high ROI, even with much higher CPCs.
After insurance, the best niches are as follows:
Online education at $12.08 a click.
Marketing and Advertising at $6.45 per click.
Legal averaging $6.11 per click.
Internet & telecom at $4.96 per click.
After these niches, things drop off a little bit, with nothing costing more than $2.28 per click. However, if you have or are building a blog with a ton of traffic, even $1.90 per click from the jewelry industry, for example, can add up. It won’t add up as quickly as a $17.55 CPC, but you should weigh volume and relevance with a high CPC like this.

While it is great to know which niches, in general, will have the highest CPCs, it is also useful to know which keywords are most likely to yield the highest payouts.

There are two things to look at here: which keywords are the most expensive and will yield the most per click, and which ones are the most popular and then, therefore, drive more clicks. You can adjust your content strategy accordingly to incorporate a mix of both into your content. 


The Top-Paying Keywords in the US
In the United States, there is little overlap between the most expensive and the most popular keywords.


In the insurance industry, the most expensive keywords are Geico insurance ($83.24), instant auto insurance quote ($69.72), and get auto insurance online ($67.28).

The most popular keywords, on the other hand, are Farmer’s insurance with a volume of 450,000 monthly searches, farm insurance (450,000), car insurance (368,000), and travel insurance (368,000).


The most expensive keywords in the Online education niche are “start online college today” at $68.22, “apply for online college classes” ($67.36), and online college application ($66.08). The most popular keywords have search volumes ranging from 550,000 to 110,000 monthly searches.



In Marketing and Advertising, the costs of the most expensive keywords are relatively close, ranging from only $27.85 for “email marketing” to $20.95 for “seo consulting services.” The most popular keywords are much more general terms, like “PR” and “marketing,” ranging from 90,500 to 135,000 monthly searches.

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